""Systumm," coined by Indian internet personality Elvish Yadav, doesn't have a strict definition but rather refers to his close circle of fans and friends who support him, and it can also denote a sense of presence and influence, such as with his clothing brand, "Systumm Clothing"," coined by Indian internet personality Elvish Yadav, doesn't have a strict definition but rather refers to his close circle of fans and friends who support him, and it can also denote a sense of presence and influence, such as with his clothing brand, "Systumm Clothing". The term was inspired by a word his uncle used and was adopted by Yadav and his followers to signify their bond and collective support.

Collective Power: When Yadav and his followers use the term, it signifies the strength and unity of their group. It's a way of showing that they are a force to be reckoned with.

A "Vibe" or Feeling: Yadav has explained that the term was inspired by hearing his uncle use the word "system" to convey a sense of power and influence. He adopted it because it carried a similar "vibe" for him.

Influence and Reputation: "Systumm" represents Yadav's solid reputation and the collective impact he and his large fanbase have on social media and pop culture.

A Catchphrase: The term became a viral catchphrase, particularly during his time on Bigg Boss OTT 2, with many viewers and celebrities referencing his "systumm".

Business Branding: Capitalizing on the trend, Yadav has used the term for his own clothing brand, "Systumm Clothing".

After being inspired by Ashish Chanchlani and Amit Bhadana, Yadav began his YouTube career on 29 April 2016, and as of February 2024, he has a following of 15.5 million subscribers and 1.5 billion views on his primary YouTube channel.^[10][11][12] He initially named his channel The Social Factory but later rebranded it to Elvish yadav. His content primarily revolves around flash fiction and conceptual short films.^[13]

He launched a new YouTube channel, titled Elvish Yadav Vlogs on 23 November 2019. Yadav's channel had 15.5 million subscribers and 134 million views as of February 2024. He made daily vlogs and criticised movies with his friends and family on this channel.^[14] He also started a new gaming channel Elvish Yadav Gaming in May 2023.^[15][16]